rarebeauty on Instagram & TikTok
Rare Beauty is Selena Gomez's makeup and fragrance brand, sharing beauty content that ranges from playful product spotlights to heartfelt makeup tutorials. The account features both Selena herself and community creators demonstrating products like lip gloss, blush, and perfume in fun, relatable ways. Expect a mix of trendy audio moments, real transformations, and authentic celebrations of beauty.
Niche: Beauty,Cosmetics / Skincare,Makeup
Profiles: @rarebeauty on Instagram, @rarebeauty on TikTok
13,691,332 followers · 37 analyzed videos · 138 posts · 574,445 average views
Tags: kartenbrand2026
Creator profiles
- @rarebeauty on Instagram - 8,627,458 followers, 73 analyzed videos, 138 posts, 337,241 average views, The Everyday Identity archetype
- @rarebeauty on TikTok - 5,063,874 followers, 3 analyzed videos, 20,703 average views, The Becoming archetype
Representative videos
- Men fail to make girl blush - 8,295,047 views
- Behind the scenes collaboration teaser - 1,856,647 views
- Celebrity explains product line inspiration - 1,600,000 views
- Skit reveals product as the solution - 29,597,414 views
- Automated makeup production line - 22,721,537 views
- Selena Gomez dramatic makeup selfies. - 12,660,330 views
- Show and tell blush tutorial - 10,944,935 views
- Selena Gomez 2016 vs 2026 makeup - 9,723,810 views
- Mixing all blush shades together - 9,365,427 views