Skit reveals product as the solution from @rarebeauty

A woman explains that no one can make her blush, followed by a montage of different men unsuccessfully trying to do so. She then reveals that the only thing that makes her blush is a specific liquid blush product, which she demonstrates by applying it, before the video ends with the brand name and a short blooper clip.

Creator: @rarebeauty on Instagram

Video format

Skit

Video outline

  1. Present an impossible challenge
  2. Showcase failed attempts
  3. Reveal the product hero
  4. Demonstrate the transformation

Narrative framework

The Unbreakable Premise

Narrative framework logic

A protagonist presents an 'unsolvable' personal challenge or an 'unbreakable' quality. A series of conventional attempts fail to solve it, building anticipation. The narrative then pivots, revealing the product as the unexpected and only successful solution, subverting audience expectations.

Topics: Makeup, Beauty, Advertising

Concepts: Skit, Satirical Product Pitch, Product Promo

Formats: Skit

Elements: Montage Editing, Mood Music

Account types: Brand

Transcript excerpt

People are always trying to make me blush. Funny thing is, no one ever can. Next. I wrote this song. You need me to fix anything for you? No. We can't believe you anything. I'm not sure. I'm okay. Soon I got my strength. One of our big games, and I definitely think you should come. Turns out there's only one thing that makes me blush. Soft pinch liquid blush by Rank Beauty. I feel like you're trying hard not to blush right now.

29,597,414 views