Celebrity explains product line inspiration from @rarebeauty

The creator, Selena Gomez, holds up two blue spray bottles from her brand, Rare Beauty, and excitedly announces them. She then answers an off-screen question about the inspiration, explaining that she likes an edgy pop of color and wanted something different for a specific event.

Creator: @rarebeauty on TikTok

Video format

Speaker address

Video outline

  1. State a thematic premise
  2. Pose an implied question
  3. Deliver a character-based justification
  4. Frame within an aspirational context

Narrative framework

The Audio Recontextualization

Narrative framework logic

Using a pre-existing, unrelated audio clip (often an interview or pop culture moment) to visually tell a new story or promote a product, where the words of the audio are given a new, literal or metaphorical meaning by the visuals.

Topics: Beauty, Cosmetics / Skincare, Brand Marketing

Concepts: Behind The Scenes

Formats: Speaker address

Account types: Brand, Personal Brand

Transcript excerpt

Got some blue going on. Where is that inspiration coming from? I don't know. I like a little edge and a little pop in my hair, so I wanted to add something different, especially for the teen vote party.

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