Show and tell blush tutorial from @rarebeauty

The video opens with a humorous hook showing the creator with an exaggerated, excessive amount of blush applied to her cheeks. She then cuts to a normal, bare-faced setup to directly address viewers who might be intimidated by the product's high pigmentation. She proceeds to give a step-by-step physical demonstration of her preferred application method, emphasizing wiping off excess product and using just one dot. She blends it out in real-time to prove how easily it diffuses, concluding with an encouraging message for viewers to find their own comfortable application style.

Creator: @rarebeauty on Instagram

Video format

Show and Tell

Video outline

  1. Show relatable mistake
  2. Address product intimidation
  3. Demonstrate proper application
  4. Show final blended result

Narrative framework

The Authentic Correction Method

Narrative framework logic

Hook with a relatable mistake, validate audience fears, then demonstrate the easy, correct method to build trust.

Topics: Beauty, Makeup, Cosmetics / Skincare

Concepts: Tutorial / How To, Product Demo

Elements: Text Overlay, Physical Product Demonstration, Jump Cut

Account types: Brand, Personal Brand

Transcript excerpt

I fuck too much of my own product on. If you guys have ever felt intimidated by the soft pinch liquid blush, it's very pigmented, but it's super easy to use. So I was just gonna show you how I use it. Sometimes it takes as little as one dot. This part is gonna be crazy, but just kinda watch how it works. It feels like it's a lot. You just keep blending. Basically, that is how I like to use it. So you can apply it whatever way makes you comfortable, but I hope this tip helps you.

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