Two students review new drink from @theoutgoingco

Two young men, representing 'The Outgoing Company', conduct a first-time taste test and review of a new beverage called 'Yapper'. They open the cans, describe the flavor profile, comment on the carbonation and taste, and ultimately give the drink a numerical rating out of 10.

Creator: @theoutgoingco on TikTok

Video format

Prop Yap

Video outline

  1. Introduce novel product
  2. Perform tasting ritual
  3. Deliver initial feedback
  4. Debate and finalize score

Narrative framework

The Collaborative Verdict

Narrative framework logic

Two or more individuals conduct a 'first time' review of a new or unknown product, culminating in a collaborative, slightly debated numerical score to create a sense of authentic discovery and judgment.

Topics: Beverages, Food

Concepts: Review, Product Promo, Novel Review

Formats: Prop Yap

Elements: Text Overlay, Title Text Hook

Account types: Brand, Personal Brand

Transcript excerpt

So you guys heard the outgoing company. We're gonna be revealing this orange drink. Brand new. Let's do it. This is the Yapper Alcohol and Brand. As you can see, we got the hats, and we're gonna try it. Got a lot of cool activity. That's good. It's tough. I'm gonna say I'm gonna do it like 10 out of 10. Well, I'd say this is a 8.5 cherry lime. Yeah. I mean New new brand. I think the 8.7. It's pretty good.

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