theoutgoingco on Instagram & TikTok

The Outgoing Company is a beverage brand behind Yapper, a functional energy drink formulated with nootropics and natural ingredients and positioned as a pre-activity boost or alcohol alternative. Their content spans product launches, taste tests, and founder-led announcements that highlight the drink's flavor, ingredients, and availability. Posts lean into social proof, community engagement, and direct-to-consumer promotion across TikTok and Instagram.

Niche: Beverages,Product Launch,Marketing

Profiles: @theoutgoingco on Instagram, @theoutgoingco on TikTok

50,106 followers

Tags: cut30student, session19, verified

Creator profiles

@theoutgoingco on Instagram - 32,697 followers, 891 average views
@theoutgoingco on TikTok - 17,409 followers, 8 analyzed videos, 301 average views

Representative videos

Explaining the sober-curious trend - 4,686,529 views
Explaining alcohol alternative use case - 1,800,000 views
Two students review new drink - 866,619 views
Direct to camera product announcement - 552,995 views
Social proof montage for launch - 518,368 views
Beverage cans on production line - 479,869 views