Pick your shade from lineup from @nyxcosmetics

The video displays a complete collection of NYX 'Jelly Job' lip glosses arranged in a vertical color gradient. A persistent text overlay prompts viewers to 'pick ur jelly shade,' with a corresponding emoji next to each product to encourage engagement in the comments.

Creator: @nyxcosmetics on TikTok

Video format

One Shot

Video outline

  1. Present interactive prompt
  2. Display categorized options
  3. Assign symbolic meaning

Hook overview

A direct, low-friction call-to-action that frames the content as a personal choice (e.g., 'pick your...').

Title hook

pick ur jelly shade:

Visual hook

An aesthetically pleasing overhead flat lay of numerous lip gloss tubes arranged in a satisfying color gradient from light to dark.

Hook strategies

  1. identity-specificity

Payoff

The viewer makes a selection, achieving a moment of self-identification, and is prompted (often in the caption) to share their choice, converting passive viewing into active engagement.

Narrative framework

The Symbolic Menu

Narrative framework logic

Drives engagement by presenting a visually organized array of options, each paired with a symbolic icon, and prompting viewers to self-identify by making a choice.

Narrative framework breakdown

  • frameworkName: The Symbolic Menu
  • frameworkType: List-Style Narrative
  • coreLogic: Drives engagement by presenting a visually organized array of options, each paired with a symbolic icon, and prompting viewers to self-identify by making a choice.
  • confidence: 95
  • pendingStatus: created

Topics: Makeup, Cosmetics / Skincare

Concepts: Product Showcase, Fourth Wall Break

Formats: One Shot

Elements: Overhead Shot, Flat Lay, Color Palette Overlay, Text Overlay

Account types: Brand

32,500,000 views