Pick your shade from lineup from @nyxcosmetics

The video displays a complete collection of NYX 'Jelly Job' lip glosses arranged in a vertical color gradient. A persistent text overlay prompts viewers to 'pick ur jelly shade,' with a corresponding emoji next to each product to encourage engagement in the comments.

Creator: @nyxcosmetics on TikTok

Video format

One Shot

Video outline

  1. Present interactive prompt
  2. Display categorized options
  3. Assign symbolic meaning

Narrative framework

The Symbolic Menu

Narrative framework logic

Drives engagement by presenting a visually organized array of options, each paired with a symbolic icon, and prompting viewers to self-identify by making a choice.

Topics: Makeup, Cosmetics / Skincare

Concepts: Product Showcase, Fourth Wall Break

Formats: One Shot

Elements: Overhead Shot, Flat Lay, Color Palette Overlay, Text Overlay

Account types: Brand

32,500,000 views