Makeup product for looking rested from @abigailcanfieldd

The creator demonstrates the application of a Kosas color-correcting product under her eyes. She first applies it with the built-in applicator and then blends it with a makeup brush, repeating the process on the other eye to show how it helps her look well-rested. She concludes by holding the product up to the camera for a clear view.

Creator: @abigailcanfieldd on TikTok

Video format

One Shot

Video outline

  1. State aspirational promise
  2. Demonstrate the process
  3. Reveal the key tool

Narrative framework

The 'Magic Bullet' Reveal

Narrative framework logic

Create a curiosity gap by presenting a highly desirable outcome, demonstrating the process to achieve it without initially naming the tool, and paying off the viewer's attention with a final product reveal.

Topics: Makeup, Cosmetics / Skincare

Concepts: Product Showcase, Relatable One Shot, Product Demo

Formats: One Shot

Elements: Text Overlay, Trending Audio

Account types: Personal Brand, Brand

4,600,000 views