Brand responds to competitor's video from @currys

A Currys employee creates a response video to a TikTok from Argos. The employee searches for an Argos store, only to find it as a small section inside a Sainsbury's supermarket, and proceeds to mock its small size and the frustrating experience of using their classic tiny pencils and order forms.

Creator: @currys on TikTok

Video format

Skit

Video outline

  1. Acknowledge rival's move
  2. Seek out the rival
  3. Reveal rival's weakness
  4. Attempt a counter-move
  5. Fail the counter-move comically

Narrative framework

The Quest for a Comeback

Narrative framework logic

A narrative structure where a protagonist responds to a rival's provocation by embarking on a quest, only to discover the rival is less impressive than expected, leading to a comically failed attempt at retaliation.

Topics: Comedy, Brand Marketing, Retail, Satire

Concepts: Relatable Skit, Skit

Formats: Skit

Elements: Text Overlay, Trending Audio

Account types: Brand

Transcript excerpt

Oh my god, man. Oh, hell, man.

931,700 views