Text overlay joke over golf swing from @caycegolf

A man performs a full golf swing with a driver on a backyard practice mat. A text overlay is displayed throughout the video, presenting a humorous justification for spending time golfing by contrasting it with attending a Coldplay concert, while a Coldplay song ironically plays in the background.

Creator: @caycegolf on Instagram

Video format

One Shot

Video outline

  1. State relatable complaint
  2. Offer flawed justification
  3. Reveal ironic contradiction
  4. Deliver satisfying action

Narrative framework

The Ironic Justification

Narrative framework logic

Justifying a personal preference by negatively comparing it to an alternative, while simultaneously revealing an affinity for that same alternative through a contradictory audio or visual cue.

Topics: Golf, Comedy, Relationships

Concepts: Relatable One Shot, Hot Take

Formats: One Shot

Elements: Text Overlay, Trending Audio

Account types: Personal Brand

Transcript excerpt

At the stars. The car they shine for you.

406,152 views