Fashion brand's new child creative director from @nudeproject

The video introduces Lola, a 6-year-old girl, as the new creative director for the fashion brand Nude Project. The narrator explains that the brand's founders felt creatively drained and needed to reconnect with their inner child, positioning Lola as their salvation. The video follows Lola as she leads a creative meeting, outlines her vision for clothes that are "fun" and "playful," and participates in the design process, from sketching ideas to selecting fabrics and modifying garments, before culminating in the reveal of the final collection.

Creator: @nudeproject on Instagram

Video format

Vlog

Video outline

  1. State absurd premise
  2. Justify with relatable problem
  3. Show unconventional process
  4. Reveal successful outcome

Narrative framework

The Unconventional Savior Arc

Narrative framework logic

Introduce a seemingly absurd solution (a child creative director) to a highly relatable problem (creative burnout), then document the charmingly chaotic but ultimately successful process to validate the initial premise and reveal a desirable outcome.

Topics: Fashion, Brand Marketing, Clothing Design, Product Development

Concepts: Origin Story, Behind The Scenes, Brand Manifesto

Formats: Vlog

Elements: Montage Editing, Text Overlay, Voiceover

Account types: Brand

Transcript excerpt

This girl right here is our new creative director. My name is Lola, and I'm six in a week. She's freshly graduated in third grade and also pioneered the pajamas all day movement at tier school, a premature trendsetter. Today, I'm gonna be your boss because I'm the best dressed in class. Okay. So what type of clothes do you wanna make? Because the last few years have been so intense that we spend the day from meeting to meeting, doing adult things and leaving our inner child aside. No, yes, Lola may be our salvation. It should feel like playing all day. We need the clothes that feel fun. And finally, comfortable and playful. I need you to be serious. Okay. Can we make a swan? Yeah. Flying? Like this? No. More. More flowers. Yes. Chain and the balloon on the top. More flowers. More flowers. Different prints. This one feels like my teddy bear. Perfect. This one here. Okay. It's fine? No. Without sleeves. Like a vest? What is a vest? You're a genius. I know. And after a very hard day, we started with the most tedious process of all. No after six months, we had it done. Do you think this is gonna work out? Yeah. People will love it.

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