Announcing a charity blanket drive from @985coffee

Two men representing a coffee shop announce a Veterans Day charity drive where people can donate a new blanket for homeless veterans in exchange for a free drink. They then take the viewer along to Target to purchase blankets for the drive, showing the process of shopping and reiterating the call to action at the end.

Creator: @985coffee on Instagram

Video format

Vlog

Video outline

  1. Announce community initiative
  2. State the clear incentive
  3. Demonstrate the required action
  4. Repeat the call to action

Narrative framework

The 'Show, Don't Just Tell' Community Rally

Narrative framework logic

To mobilize a community for a specific action by demonstrating the process, explaining the 'why,' and offering a tangible incentive, thereby converting passive viewers into active participants.

Topics: Local Business, Local, Coffee

Concepts: Milestone Celebration

Formats: Vlog

Elements: Text Overlay, Giveaway

Account types: Local Business, Brand

Transcript excerpt

Hey, guys. This Better Day on November 11, Tier Five wants to do something special for all of our homeless better. For every one blanket that you donate, Ninety Five is gonna give you a free drink. Now come with us to Target to go buy some blankets. So this year year it's been getting super cold super quick. So we wanna make sure that we start early this year. So we're gonna go grab some blankets. Let's see. We're at Target right here on Orange Show. So if you guys need a place to find some blankets, you rank come get some here or your local tier. Any blanket works as long as it's brand new. So don't forget on No 11 from when we open till we close, you bring a blanket and you get a free drink at ninety five for Better Day.

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