Musician writes comedic brand jingle from @drinkculturepop

The video shows musician Noah Kahan and Culture Pop founder Tom First brainstorming a jingle. After humorously rejecting the founder's simple idea, Kahan performs a full, comically self-aware song he wrote for the brand's black cherry soda, which the founder then praises.

Creator: @drinkculturepop on Instagram

Video format

Skit

Video outline

  1. Pose creative challenge
  2. Present comically bad solution
  3. Reveal expert's superior solution
  4. Validate the expert's work

Narrative framework

The Expert & The Foil

Narrative framework logic

A collaboration between an expert and a non-expert where the non-expert's comically bad suggestion is used to set up and amplify the expert's surprisingly brilliant execution.

Topics: Beverages, Music, Brand Marketing, Comedy

Concepts: Skit, Live Performance

Formats: Skit

Elements: Text Overlay

Account types: Brand, Personal Brand

Transcript excerpt

A lot of people say that fall is like No Khan season. You know, it is black cherry season for us, and it's ginger lemon tastes good that time of year. Okay. Alright. What if we did like a song that's like fizzy, juicy, tardy, fruity? It sounds awesome. Like, it's such a good idea. I wonder if we do something totally rank completely different though. Terrible. The lack of confidence that you sang was so funny no me. He, like, went way quieter. Yeah. Check it out, Tom. I'm proud of all this soda that I've bad. Most of it makes my intestines feel real bad. Culture pop bad cherry's the only thing that helps. It's got real flavor and it preserves my general health. Those are the brands that make it all taste way too sweet. One of these days they're gonna amputate my feet. That's why I drink Culture Pop because it's good and good for you. Y'all do something that those other brands don't do. Woah. Yeah. That's bars. It's right off the cuff. Off the dome.

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