Swatching different lip gloss shades from @paulinashelkova

The creator showcases six different shades of the Kiko Milano 3D Hydra Xtreme Lipgloss. She begins by displaying all the products, then systematically applies each shade one by one, identifying the shade number and name with a text overlay for each application. After applying each color, she briefly models the look before transitioning to the next shade, concluding by again showing all the products.

Creator: @paulinashelkova on TikTok

Video format

Vlog

Video outline

  1. Reveal the entire collection
  2. Isolate and demonstrate item
  3. Repeat demonstration cycle
  4. Present collection as finale

Narrative framework

The Rhythmic Swatch

Narrative framework logic

To systematically demonstrate a collection of similar items through a rapid, repetitive, and visually satisfying micro-pattern, allowing viewers to quickly compare and assess each one.

Topics: Makeup, Cosmetics / Skincare, Beauty

Concepts: Product Demo, Product Showcase

Formats: Vlog

Elements: Text Overlay, Montage Editing, Trending Audio

Account types: Personal Brand, Brand

211,510 views