Golf journey for a cause from @gripitgiveit
The creator uses a montage of himself playing golf, overlaid with text, to tell the story of losing his brother to fentanyl poisoning in 2018. He explains his brother's long struggle with substance use disorder and connects his personal loss to the broader crisis. He then introduces his initiative, 'Grip It & Give It,' where he will donate money to nonprofits for every Par or better he scores while trying to improve his game, turning his journey of healing and self-improvement into a way to give back.
Creator: @gripitgiveit on Instagram
Video format
10 Shot
Video outline
- State profound personal loss
- Connect loss to larger cause
- Propose challenge as solution
- Pledge tangible give-back
- End with emotional dedication
Narrative framework
The Purpose Forged from Pain Framework
Narrative framework logic
Transforming a personal tragedy into a public, purpose-driven mission, using a relatable skill-based challenge as the vehicle for the journey and a mechanism for giving back.
Concepts: Journey Documentation, Origin Story
Formats: 10 Shot
Elements: Montage Editing, Text Overlay
Account types: Personal Brand
Transcript excerpt
No if you'll sing, it can bring me another day tier my feet on the ground. I miss living, and living misses me. I miss it so much that I'm up above, honey. Oh, don't give up on me because I'm coming down. I'm not a one.
2,645 views