Behind the scenes product reveal from @kathrynlturner

The creator, a product development director, introduces a new product launch. She walks through an office into a test kitchen to meet a product developer, who presents and explains the inspiration and ingredients of a new chocolate cornflake cookie. The video concludes with them both breaking open and tasting the freshly baked cookie.

Creator: @kathrynlturner on TikTok

Video format

Vlog

Video outline

  1. State mission & authority
  2. Introduce expert & origin
  3. Reveal 'secret' formula
  4. Showcase product texture
  5. Deliver relatable verdict

Narrative framework

The Expert Reveal

Narrative framework logic

A high-status guide takes the viewer on a short journey to meet the creator/expert of a new product, who then reveals the product's unique origin story and 'secret' components before a final, satisfying demonstration.

Topics: Food, Product Development, Product Launch

Concepts: Behind The Scenes, Brand Showcase, Origin Story

Formats: Vlog

Elements: Macro Photography, Jump Cut, B-Roll Cutaway

Account types: Brand, Personal Brand

Transcript excerpt

Hi. I'm Catherine Turner, director of product development for MS Food, and today, I want to talk to you about our two new cookies. So let's go meet Harry. They smell amazing. Hi, Harry. Hi, Catherine. How are you? Alright. Oh my gosh. The smell is amazing. It's our next cookie launch. So what have you got here, Harry? This is our latest creation. It is our chocolate cornflake cookie. It is inspired by the things that I love. So it's our amazing mini better, chocolate cornflakes. Then talking with the trend team, they were talking to me about kid outing, and I love kid outing. So this is my version. This is milk chocolate, dark chocolate, cornflakes, caramel, and our secret ingredients, an impossible amount of black treacle. Sticky, delicious. It's good it all going on. Should we try it? Let's try. I've got... Well, I'm going here. I'm going here, I think. Yeah. Now, I know they're still warm, but wow, look at that. I think I'm gonna need a bath after this.

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