Chart categorizes haircut personality types from @everythingplotted

The video displays a static chart that categorizes various haircuts on a two-axis grid. The axes represent the level of maintenance ('Wash & Go' vs. '45-Minute Routine') and the personality type ('Background Character' vs. 'Full-Time Main Character'), allowing viewers to find different hairstyles and see the humorous personality traits associated with them.

Creator: @everythingplotted on Instagram

Video format

Single Photo

Video outline

  1. Pose identity-based question
  2. Reveal classification matrix
  3. Plot familiar archetypes
  4. Trigger self-identification

Narrative framework

The Identity Matrix

Narrative framework logic

A 2x2 matrix that plots various archetypes or items related to a common aspect of personal identity along two spectrums of behavior or personality. The viewer is compelled to find their own position on the chart, triggering self-identification and social comparison.

Topics: Beauty, Fashion, Lifestyle, Memes

Concepts: What Your X Says About You

Formats: Single Photo

Elements: Grid Layout Showcase, Title Text Hook, Text Overlay

Account types: Personal Brand, Brand

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