Step-by-step makeup tutorial with products from @estellelebourgeois_

The creator takes the viewer through her entire makeup routine, starting with skin prep and foundation. She sequentially applies bronzer, concealer, liquid blush, liquid highlighter, brow gel, powder blush, setting powder, another powder blush, and powder highlighter. She then creates a winged eyeliner look, curls her lashes, applies two types of mascara, lines her lips, and finishes with a lip oil, posing at the end to show the completed look.

Creator: @estellelebourgeois_ on TikTok

Video format

Vlog

Video outline

  1. Present 'in-process' state
  2. Build the look layer-by-layer
  3. Add defining details
  4. Reveal final transformation

Hook overview

A posed shot establishing the 'before' or 'in-process' state, signaling that a transformation is about to occur and creating immediate visual interest and anticipation.

Title hook

Estelle's Makeup with products listed

Verbal hook

Lacey, oh, Lacey. Skin like puff pastry.

Visual hook

A woman with her hair in large rollers poses playfully for the camera, framing her face with her hands and making a kissy face.

Hook strategies

  1. transformation-payoff

Payoff

The final, polished result is revealed. The subject poses to showcase the completed transformation, providing a satisfying conclusion to the process and delivering on the promise made in the hook.

Narrative framework

The Layered Transformation

Narrative framework logic

Demonstrating a step-by-step transformation process where each stage builds upon the last, culminating in a satisfying final reveal. The focus is on the methodical layering of components to achieve a complex result.

Narrative framework breakdown

  • frameworkName: The Layered Transformation
  • frameworkType: Standard Narrative
  • coreLogic: Demonstrating a step-by-step transformation process where each stage builds upon the last, culminating in a satisfying final reveal. The focus is on the methodical layering of components to achieve a complex result.
  • confidence: 95
  • pendingStatus: created

Topics: Makeup, Beauty

Concepts: Tutorial / How To, Product Showcase, Get Ready With Me

Formats: Vlog

Elements: Text Overlay, Montage Editing, Trending Audio

Account types: Personal Brand

Transcript excerpt

Lacey, oh, Lacey. Skin like puff pastry. Aren't you the sweetest thing on this

2,500,000 views