Personal story behind product relaunch from @maccosmetics

The creator, Erin Parsons, tells the story of how she believes she influenced MAC Cosmetics to re-release their classic 'Spanish Fly' lipstick. She recounts MAC's initial announcement to bring back only one archived shade, the massive fan support for 'Spanish Fly' on social media, and her personal conversation with MAC executives where she advocated for the shade's return, ultimately claiming credit for its relaunch.

Creator: @maccosmetics on TikTok

Video format

Talking Head Edit

Video outline

  1. Pose an insider question
  2. Establish a community problem
  3. Reveal the community's choice
  4. Recount the advocacy moment
  5. Claim victory for the community

Narrative framework

The People's Champion

Narrative framework logic

A narrative framework where the creator positions themselves as an advocate who used community feedback (social proof) to influence a decision-maker (a brand, an institution), and then tells the 'secret story' of how it happened.

Topics: Makeup, Cosmetics / Skincare, Brand Marketing, Product Launch

Concepts: Origin Story, Social Proof Showcase, Storytime

Formats: Talking Head Edit

Elements: Social Proof Screenshot, B-Roll Cutaway, Jump Cut, Image Overlay, Voiceover, Text Overlay, Title Text Hook

Account types: Brand, Personal Brand

Transcript excerpt

When Mac announced that they were gonna come back with some frost lipsticks, they only said one. They were only allowed to come back with one lipstick. Mac, how can you only bring back one frost lipstick? And we all went crazy, and we all put in our favorite shade. Spanish Fly was listed in the comments. It got over 5,000 likes. Okay. Fast forward. I'm at the MAC offices, and they're telling me tier coming out with some shades, some frost shades. I'm like, what? Oh my god. Let me see. They're showing me some of the shades, and I say, so you're coming out with Spanish Fly, right? They're like, Spanish Fly. I'm like, it was the most liked comment on TikTok. Like, you have to come out with Spanish Fly. Like, all the fans are gonna want Spanish Fly. Spanish Fly came out in 2000 with the Hootopia collection. It was so vibrant, and the colors were so unique. Like, there were no duochromes back then. This was the first of its kind. I think I'm the reason this came back out, so... You're welcome.

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