Applying concealer instead of foundation from @anna.ev.pothier

The creator demonstrates a makeup technique by applying a concealer stick all over her face, focusing on areas with acne. She then uses a dense makeup brush to blend the product seamlessly into her skin, showing the process and final natural-looking result.

Creator: @anna.ev.pothier on TikTok

Video format

10 Shot

Video outline

  1. Pose provocative question
  2. Demonstrate technique rapidly
  3. Reveal transformed result
  4. Present the key tool

Narrative framework

The Visual Thesis Framework

Narrative framework logic

Pose a debatable or intriguing question as a thesis, then use a silent, rapid demonstration to visually 'prove' the thesis, culminating in the reveal of the specific tool/product that makes it possible.

Topics: Makeup, Cosmetics / Skincare, Beauty

Concepts: Tutorial / How To, Before/After Transformation, Product Demo

Formats: 10 Shot

Elements: Text Overlay, Montage Editing, Mood Music, Jump Cut, Title Text Hook

Account types: Personal Brand

1,000,000 views