Creator tests new contour real-time from @melinda_melrose

The creator introduces and reviews the new Rare Beauty liquid contour in the shade "Sublime." She shows the product's packaging and applicator, swatches the dark shade on her hand, and then applies it to her face. She demonstrates the blending process in real-time without cuts to show how easily the product melts into the skin, expressing shock and excitement at the seamless, chiseled result.

Creator: @melinda_melrose on TikTok

Video format

Speaker address

Video outline

  1. Present intimidating product
  2. Demonstrate live, unedited
  3. Deliver ecstatic reaction
  4. Declare specific results
  5. Endorse the entire brand

Narrative framework

The Gauntlet & Coronation

Narrative framework logic

To prove a product's surprising effectiveness by creating a high-stakes, unedited demonstration of its most intimidating feature, leading to an ecstatic endorsement of both the product and the parent brand.

Topics: Makeup, Beauty, Cosmetics / Skincare

Concepts: Product Demo, Product Showcase

Formats: Speaker address

Elements: Text Overlay

Account types: Personal Brand

Transcript excerpt

Miss Gomez. This contour? Selena Gomez. Oh my gosh. Rare Beauty just released a new liquid contour. That is rich. When I tell y'all this shade, literally blend it like like wow. Get into it. Get into it. Get into her. Get into it, honey. Don't let the shade fool you. Do not let the shade fool you. Okay? Cut. Cheekbones chiseled. Yeah. Yeah, miss Gomez. Because one thing Rank Beauty gonna do is not miss. They rank never miss for me. Never. And I'm showing you this in real time. That was real time. This is a contour shade. This is what I'm talking about y'all.

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