Funny trust fall library ad from @newberlinlibrary

A library employee sets up a comedic skit where her colleague attempts a trust fall and she walks away, letting her fall. The first employee then turns to the camera to deliver a message, stating that while you can't trust everyone, you can trust the public library for free access to books, programming, and resources, while the video cuts to the colleague lying on the floor.

Creator: @newberlinlibrary on Instagram

Video format

Skit

Video outline

  1. Show a metaphorical failure
  2. State the universal problem
  3. Present the trustworthy solution
  4. Reveal the comedic consequence

Narrative framework

The Trust Fall Pivot

Narrative framework logic

A physical metaphor for a common problem is used as a comedic setup to introduce a universal truth, which is then contrasted with a specific, trustworthy solution. The narrative concludes by revealing the humorous consequence of the initial problem, reinforcing the solution's value.

Topics: Local Community, Reading Lifestyle, Local Business

Concepts: Relatable Skit, Themed Announcement

Formats: Skit

Elements: Mood Music, Physical Acting, B-Roll Cutaway

Account types: Local Business, Brand

Transcript excerpt

You can worst everybody, but you can trust the New York Public Library to give you access for free to hundreds of books, great programming, and resources.

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