Celebrity announces fan contest prize from @salesforce

Formula 1 driver Daniel Ricciardo announces a contest in partnership with Salesforce to find F1's number one fan. He explains that viewers can enter by joining F1 Unlocked and answering quiz questions for a chance to be one of 22 finalists to win a trip to the 2026 Las Vegas Grand Prix and meet him. The video uses a montage of racing footage, excited fans, and shots of Las Vegas to build excitement and drive participation.

Creator: @salesforce on Instagram

Video format

Talking Head Edit

Video outline

  1. Present aspirational goal
  2. Introduce exclusive challenge
  3. Detail the grand prize
  4. Reveal exclusive access
  5. Issue direct call to action

Narrative framework

The Aspirational Challenge

Narrative framework logic

A celebrity or authority figure presents a common desire, then reframes it as an exclusive competition with a high-value prize and a unique, personal access component, compelling the audience to prove their status.

Topics: Motorsport, Sports Event, Marketing

Concepts: Giveaway Announcement, Brand Showcase

Formats: Talking Head Edit

Elements: B-Roll Cutaway, Montage Editing, Screen Recording, Text Overlay, Jump Cut, Voiceover

Account types: Brand

6,797,917 views