Student's invention to fight plastic pollution from @zephzoid

This is a screenshot of a social media post describing an 18-year-old Irish student's invention of a biodegradable plastic that helps destroy other plastic waste. The post uses this story to critique large corporations for not solving real-world problems. The text is accompanied by a collage of three images: a portrait of the student, a visual of her experiment showing plastic breaking down in soil, and a photo of Coca-Cola bottles.

Creator: @zephzoid on Instagram

Video format

Carousel

Video outline

  1. Provocative claim introduces hero.
  2. Establish extreme resource disparity.
  3. Personalize the problem's threat.
  4. Channel outrage into action.

Narrative framework

The David vs. Goliath Framework

Narrative framework logic

To generate outrage and a sense of injustice by contrasting a relatable, under-resourced innovator (the 'David') with a powerful, indifferent institution (the 'Goliath') responsible for the problem, ultimately channeling that outrage into a specific call to action.

Topics: Sustainability, Science, Social Activism, Current Events

Concepts: News Carousel, Statement Carousel

Formats: Carousel

Elements: Text Overlay, Screenshot as Evidence, Digital Collage

Account types: Personal Brand, Curator

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