Surreal vending machine story ad from @oatly

The video tells a short, surreal story about a young woman secretly operating a vending machine that serves gochujang lattes made with Oatly. After serving a group of delighted elderly women, she is forced to relocate her entire machine, setting up in a new spot where she attracts a large, diverse crowd, ending with a 'To be continued...' cliffhanger.

Creator: @oatly on Instagram

Video format

Skit

Video outline

  1. Present absurd premise
  2. Reveal hidden creator
  3. Show joyful validation
  4. Escalate with new mystery

Narrative framework

The Secret Vendor

Narrative framework logic

A story that introduces a strange or niche product/service being delivered through a mysterious, hidden method to an unexpected audience. The success with this initial group leads to a sudden disruption and relocation, revealing that the secret is now attracting a much wider, mainstream audience.

Topics: Advertising, Beverages, Food, Brand Marketing

Concepts: Skit, Hype Teaser, Character Introduction

Formats: Skit

Elements: Montage Editing, Color Grading, Text Overlay

Account types: Brand, Personal Brand

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