Cat reveals and spills new drink. from @starbucks

The video shows a black cat named Arthur walking into frame to reveal a Starbucks-style Frappuccino. A voiceover scolds the cat, which then meows and knocks the drink over, after which a text overlay announces the 'Black Cat Frappuccino' and a release date.

Creator: @starbucks on Instagram

Video format

One Shot

Video outline

  1. Establish character and desire
  2. Introduce narrative tension
  3. Execute the inevitable action
  4. Reframe consequence as the reveal

Narrative framework

The Inevitable Consequence

Narrative framework logic

A short narrative is constructed where a character is warned against interacting with an object. The character inevitably performs the forbidden action, and the resulting "mess" or "consequence" is used as the canvas to reveal the product or message, reframing the entire scene as a clever setup.

Topics: Beverages, Coffee, Pets & Animals, Product Launch

Concepts: Hype Teaser, Character Introduction

Formats: One Shot

Elements: Mood Lighting

Account types: Brand

Transcript excerpt

Arthur. Please don't do that. Meow. You know why.

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