Magical KFC ad with horse from @kfc

A man in a cowboy outfit is about to eat his last piece of KFC chicken by a campfire when his horse tells him to wish on a shooting star. He looks up to see a constellation of Colonel Sanders, and his wish for more chicken is magically granted, filling his bucket and revealing a new dipping sauce. The video ends with him enjoying the food while the KFC branding appears in the sky.

Creator: @kfc on Instagram

Video format

Skit

Video outline

  1. Establish relatable scarcity.
  2. Introduce magical suggestion.
  3. Reveal iconic brand symbol.
  4. Deliver magical abundance.

Narrative framework

The Mythical Manifestation

Narrative framework logic

A character in a state of relatable scarcity is prompted by a surreal source to make a wish, which is magically fulfilled when a brand icon is revealed as a celestial or mythical entity, transforming scarcity into abundance.

Topics: Advertising, Food, Brand Marketing

Concepts: Skit, Product Promo, Surprise Reveal

Formats: Skit

Elements: VFX, Mood Lighting, Mood Music

Account types: Brand

Transcript excerpt

Last one. Why don't you wish on that shooting star? Where?

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