Countering objection with product demo from @marivellehome

The video begins by displaying a common objection to extendable sofas via text overlay. It then counters this by showing a man and a woman comfortably lounging on and easily reconfiguring a stylish, extendable sofa, demonstrating its versatility, large size, and appeal through a montage of different use-cases.

Creator: @marivellehome on Instagram

Video format

One Shot

Video outline

  1. State a common objection
  2. Challenge objection with product
  3. Demonstrate superior features
  4. Show the ideal outcome

Narrative framework

The Objection Overruled Framework

Narrative framework logic

To overcome a common negative perception about a product category by presenting a specific item as the superior exception to the rule, using a question-and-answer visual format.

Topics: Home Decor, Interior Design

Concepts: Product Demo, Showcase

Formats: One Shot

Elements: Text Overlay, Montage Editing

Account types: Brand

58,837,491 views