Beginner versus pro makeup tutorial from @meraki.michelletran

The creator demonstrates two different blush application techniques side-by-side in a split-screen format. On the 'Beginner' side, she applies blush heavily on the apple of the cheek, while on the 'Pro' side, she applies it higher on the cheekbone in a lifting motion and adds a touch to the chin, nose, and forehead for a cohesive look.

Creator: @meraki.michelletran on Instagram

Video format

Split screen

Video outline

  1. Establish visual problem
  2. Demonstrate superior method
  3. Add advanced refinements
  4. Reveal elevated result

Narrative framework

The Novice-to-Expert Split Screen

Narrative framework logic

Visually contrasting a common, incorrect method with a superior, expert method on a split screen to deliver a quick, actionable tutorial and demonstrate a clear transformation.

Topics: Makeup, Beauty

Concepts: Good vs Bad, Tutorial / How To

Formats: Split screen

Elements: Text Overlay

Account types: Personal Brand, Brand

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