Rapid fire NYC burger countdown from @brotherlyburgers

The creator presents a countdown of their top 10 ranked burgers in New York City. They go from number 10 down to number 1, showing footage of each burger, naming the restaurant, providing a brief, often metaphorical description, and stating its numerical score, before concluding with a call-to-action to visit their website for more detailed rankings and guides.

Creator: @brotherlyburgers on Instagram

Video format

Vlog

Video outline

  1. Claim expertise and state thesis
  2. Execute reverse countdown with justification
  3. Reveal the ultimate winner
  4. Offer deeper value (CTA)

Narrative framework

The Reverse Countdown Authority

Narrative framework logic

To establish expertise on a topic by presenting a definitive, ranked list in reverse order, building anticipation towards a final reveal, and concluding with a call-to-action that offers deeper resources.

Topics: Food, Restaurant, Local

Concepts: Rapid Fire Listicle, Expert Rate/Rank, Local Business Guide

Formats: Vlog

Elements: Montage Editing, Voiceover, Text Overlay, B-Roll Cutaway

Account types: Personal Brand, Brand

Transcript excerpt

We've ranked over 100 burgers in New York Tier. Here's our top 10. At number 10 is the Tim Duncan of better because it nails the fundamentals. Lion's Bad, a nine point o. Number nine is rule of thirds, a Japanese inspired burger and one of the most complete we've tried. We gave it a 9.1. Number eight is the Golden Swan in the West Village. This burger was so good we literally had to stop ourselves from eating it. We gave it a 9.3. Number seven is the underrated burger from the Norwick, which we call the Jalen Brunson of Better, because it has some of the best sauce you've ever seen. We gave it a 9.3. Number six is Sip and Guzzle. Recently named the number one burger in the world by World's 100 Best Burgers, we gave it a 9.4. Number five is Jean Georges' magnum opus, The Burger at Chez Margaux, we gave it a 9.4. Number four is No Wan, our favorite Korean fusion burger, we gave it a 9.5. Number three is the iconic Four Charles, serving maybe the most famous burger in America, we gave it a 9.5. Number two is our platonic ideal of a smash burger, Gotham Burger, with a 9.6. And, our number one burger in New York Tier is still Red Hook Tavern at a 9.9. You can find our full rankings, in-

217,172 views