Editorial post about maximalist makeup from @impact

This is an editorial-style image from a carousel post announcing the return of fun, maximalist makeup, using a photo of pop singer Chappell Roan with dramatic, colorful makeup as the lead visual to illustrate the trend.

Creator: @impact on Instagram

Video format

Carousel

Video outline

  1. Declare a cultural thesis
  2. Provide immediate visual proof
  3. Promise a gallery of examples

Narrative framework

The Trend Declaration Framework

Narrative framework logic

This framework uses the first slide as a powerful 'cover story' to declare a cultural trend. It combines a bold thesis statement with a striking visual example to hook the viewer, implicitly promising a gallery of further evidence on the subsequent slides.

Topics: Makeup, Pop Culture, Beauty

Concepts: Editorial Carousel, News Carousel, Inspo Lookbook

Formats: Carousel

Elements: Text Overlay, Templated Graphic Layout, Intimate Close-Up

Account types: Brand, Curator

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