First-person cheese shopping experience from @thecheesestoreofbeverlyhills

The creator, acting as a cheesemonger, interacts with the viewer (as the customer) at a cheese counter. He first cuts a requested piece of cheese, then offers samples of three other cheeses—a Swiss Alpine, a Wisconsin cheddar, and an Iowan cheddar—describing their characteristics, origins, and potential uses.

Creator: @thecheesestoreofbeverlyhills on Instagram

Video format

Vlog

Video outline

  1. Establish expert context
  2. Present first curated item
  3. Present contrasting item
  4. Reveal unique origin story

Narrative framework

The Expert Curation

Narrative framework logic

An expert guides a novice (the viewer) through a curated selection of items within a specific category, revealing unique attributes and origin stories for each to create a sense of personalized discovery.

Topics: Food, Local Business

Concepts: Ask an Expert, Showcase

Formats: Vlog

Elements: Text Overlay, First-Person POV

Account types: Local Business, Personal Brand

Transcript excerpt

Three quarters of pound. How's that look? Alright. Yeah. 72. 73. Actually, this this this might be cool on a burger. Try this. This is called Redwich Swiss Alpine cheese from Switzerland. Swiss Alps. Comes with a paprika rub. Good melter. Has got a lot of flavor too. Got a couple American cheddars tier. One from Wisconsin and one from Iowa. I'll try, try the Wisconsin first. This is hooks five here. Classic cheddar. This is Prairie Breeze, a cheese made in Iowa by Mennonites.

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