Comedian performs celebrity spokesman impression. from @makesomenoise

A comedian, Brennan Lee Mulligan, performs an extended comedic impression of actor Tim Curry as the new spokesman for the retail store Hot Topic, based on a prompt from the host. He improvises a commercial, referencing products and pop culture relevant to the brand, while the video cuts to the host and other contestants reacting with laughter. The video concludes with a meta-discussion revealing that this specific impression was part of the creator's original audition that got him hired, effectively telling his own origin story with the company.

Creator: @makesomenoise on Instagram

Video format

Clip

Video outline

  1. Present absurd premise
  2. Execute with escalating absurdity
  3. Incorporate meta-reference
  4. Validate with external reaction
  5. Reveal satisfying backstory

Narrative framework

The Escalating Performance

Narrative framework logic

A performer is given an absurd creative prompt and must execute it in a single, escalating take, culminating in a meta-reference and a satisfying reveal about the performance's origin.

Topics: Comedy, Pop Culture, Entertainment, Creator

Concepts: Character Impersonation, Origin Story

Formats: Clip

Elements: Reaction Shot, Jump Cut, Dynamic Word-by-Word Captions, Multi-Camera

Account types: Brand, Personal Brand

Transcript excerpt

Hot topics. New spokesperson is Tim Curry. Chain wallets. Shirts with Rank Skillington, that bony, bony boy. How would you like to see an influx of customers solely due to the sudden rapid success of has been hotel. We're back, baby. Oh my god. All the freaky little goths who smell like Fido bags come trudging through our doors once more. Adventure tier? Spending time, you saucy mains! For a limited time only, come and get your Josh Reuben no problem crew neck sweatshirt. Here. Get him. Holy shit. Taking it full circle. Bad Stone Curry impression was in the really submitted to college humor. Yes. Yes my god. And this is why I first got excited about it. I am only here because of an impression called Tim Curry eating pizza. It's true. Specifically, the button of it was him going, there's nothing I love more than a hot crisscross.

3,379,268 views