Wildlife highway crossing success story from @wsdot

The video presents a problem-solution narrative, first showing the dangers animals face when crossing highways, supported by statistics on carcasses and collision costs. It then documents the construction of a wildlife overpass and showcases its success with a montage of various animals like elk, bears, and cougars using the crossings safely, concluding with data showing a dramatic drop in wildlife collisions in the area.

Creator: @wsdot on Instagram

Video format

10 Shot

Video outline

  1. Present empathetic problem
  2. Escalate negative stakes
  3. Introduce ambitious solution
  4. Provide proof of concept
  5. Reveal overwhelming impact

Narrative framework

The Problem-Solution Triumph

Narrative framework logic

To create a powerful emotional journey by presenting a severe, empathetic problem, introducing a hopeful, large-scale solution, and then providing overwhelming, data-driven evidence of the solution's success.

Topics: Nature & Wildlife, Public Safety, Sustainability

Concepts: Public Service Announcement, Case Study Breakdown

Formats: 10 Shot

Elements: Text Overlay, Montage Editing, B&W Cutaway, Archival Footage

Account types: Brand

Transcript excerpt

You're gong gong gone away. I wish it disappear. All that's left is a ghost of you. Now it's torn, torn, torn apart. There's nothing we can't do.

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