Makeup artist corrects brow technique from @meraki.michelletran

The creator, a permanent makeup artist, demonstrates a common mistake in applying eyebrow makeup (starting at the front of the brow). She explains why this creates an unnatural, heavy look and then provides a tutorial on the correct technique, which involves starting at the arch to create a natural ombré effect. She concludes with a call-to-action to follow for her upcoming content series.

Creator: @meraki.michelletran on Instagram

Video format

Prop Yap

Video outline

  1. Challenge a common practice
  2. Establish authority and rationale
  3. Present the superior method
  4. Reveal the hidden benefit

Narrative framework

The Expert Correction

Narrative framework logic

A professional identifies a common mistake, explains the negative consequences, and provides a superior alternative method, reinforcing their expertise with technical rationale and personality-driven asides.

Topics: Makeup, Beauty

Concepts: Good vs Bad, Tutorial / How To

Formats: Prop Yap

Elements: B-Roll Cutaway, Jump Cut, Graphic Overlay, Text Overlay, Title Text Hook

Account types: Personal Brand

Transcript excerpt

If you start here when you're drawing your brows in, that is the very first mistake you're making. Hi. My name is Michelle. I am a permanent makeup artist of ten years, and I specialize in brows. If you do this and you don't care what I think, by all means, keep on scrolling, girl. You do you. As a permanent makeup artist and someone that draws people's brows in day in and day out, I always make sure I never start drawing brows in in the beginning. What I've grown to notice when I start drawing my brows in, I tend to have the heaviest rank, and then I end up gradually getting lighter and lighter. If you are starting in the beginning with a heavy hand with the darkest Hey, Michelle. Get to the point. It's important because you never want the front of your brow to be the focal point. And if that's the darkest part, that will be the first thing people will notice when looking at your face. Now, of course, I'm gonna give you a better solution. Whenever you start drawing your brows in, you always want to make sure you start at the bottom of the arch. I have the biggest pet peeve. A lot of people call it arc. It's not arc. It's arch. An arc is this. This is an arch. Got it? Okay. Good. W

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