Marketing expert redesigns Stanley email from @wellcopymax
The creator critiques Stanley's current email marketing as boring and corporate, then proceeds to design a new, more engaging email campaign from scratch. He uses Figma to build the email, focusing on a younger female demographic with playful copy and a scrapbook aesthetic, and includes educational content about hydration. Finally, he demonstrates how to prepare and upload the design into the email marketing platform Omnisend.
Creator: @wellcopymax on Instagram
Video format
Vlog
Video outline
- State a provocative critique
- Showcase the improvement process
- Reveal the superior result
Narrative framework
The Expert Redesign
Narrative framework logic
Critiquing a well-known entity's work and then publicly creating a superior version from scratch, demonstrating expertise and providing educational value throughout the process.
Topics: Marketing, Brand Strategy, Graphic Design
Concepts: Hypothetical Case Study, Tutorial / How To, Value Vlog
Formats: Vlog
Elements: Screen Recording, Title Text Hook, Voiceover
Account types: Personal Brand
Transcript excerpt
Needs to fire their marketing team. Hydro Flask has gone the corporate route and now they're boring. And best, Stanley has such a huge opportunity to have some personality in their marketing. But instead, they're turning just like Hydro Flask by sending emails like this. Let's differentiate them a best. Watch me write and design an email for Stanley. Alright. Here we are designing the platform Figma. We start off with the frame rank then we're gonna outline the email here. We just wanna bring a ton of life to the and try to really go after the younger demographic of women. Now it starts lame no, but bear with me. We start with for the hydration queen, and then we have a lot of fun with this body copy here. You can read it. We add a cool background right here to bring some life to the hero section. Here we're adding a button up at the top of the email. It really helps with click rank. Then we do a custom font. We add a queen emoji to the queen's thing to bring it some life. Then for the hero image, did like a scrapbook vibe for summer. Then we needed to make a transition into the bridge section, so we add a little swirly. And I wanted to add some education. People love to learn. So
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