Celebrity misdirection for fantasy football from @yahoo

Former NFL player Robert Griffin III introduces himself in a dorm room, stating he's back to play college football. A young woman expresses confusion, thinking he's the RA. RG3 clarifies he is not and points to the actual RA, a much younger student named Tom, which serves as a comedic reveal for the ad's subject: College Fantasy Football on Yahoo.

Creator: @yahoo on Instagram

Video format

Skit

Video outline

  1. State an absurd premise
  2. Present a logical misinterpretation
  3. Reveal an unexpected truth
  4. Re-contextualize the premise

Narrative framework

The Premise Twist

Narrative framework logic

Establish an intriguing but seemingly impossible premise, use a secondary character to voice a logical misinterpretation, then reveal the truth through a comedic twist that re-contextualizes the initial premise and introduces the product as the solution.

Topics: Football, College Sports, Advertising, Gaming

Concepts: Skit

Formats: Skit

Elements: Promotional End Card

Account types: Brand, Personal Brand

Transcript excerpt

I'm Robert, but you can call me RG three. And I'm back here to play college football again. I thought that you were the RA. No. That's him. That's me. Hi, guys. I'm Tom. Yahoo.

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