Celebrity misunderstands fantasy football invite. from @yahoo

The video features former NFL player Robert Griffin III (RG3) who mistakenly believes an invitation to play Yahoo College Fantasy Football is a real offer to return to college football. He moves into a dorm room, much to his new roommate's surprise, and begins a rigorous training montage. The skit culminates with a coach stopping him before a game to clarify that he can't play real college football, but he can play fantasy football on the Yahoo app.

Creator: @yahoo on Instagram

Video format

Skit

Video outline

  1. State an absurd goal
  2. Reveal a core misunderstanding
  3. Show misguided commitment
  4. Present the correct solution

Narrative framework

The Misguided Quest

Narrative framework logic

A protagonist comically misinterprets an opportunity, pursues a literal but incorrect version of it with great dedication, and is ultimately corrected and redirected to the actual product or solution by an authority figure.

Topics: Football, College Sports, App, Advertising

Concepts: Skit, Satirical Product Pitch

Formats: Skit

Elements: Montage Editing, In-Scene Media Playback

Account types: Brand, Personal Brand

Transcript excerpt

RG three? You're my roommate. Yeah. Got an offer to play college football again. Check it out. You know that says Yahoo College fantasy football. Right? Where'd he go? Three wide blueberry. Hey. Hey. Shh. Oh, oh. Tier three. You can't play college football. Better you rank play college fantasy football on Yahoo. Yahoo.

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