POV of buying specialty cheese from @thecheesestoreofbeverlyhills

A cheesemonger at The Cheese Store of Beverly Hills interacts with a customer from a first-person point of view, presenting three different types of cheese suitable for kids. He introduces a French Basque sheep's milk cheese (Tomme de Brebis), a California cow's milk cheese (Toma), and a grass-fed Dutch Gouda (Wilde Weide), describing their origins, characteristics, and offering samples of each.

Creator: @thecheesestoreofbeverlyhills on Instagram

Video format

Vlog

Video outline

  1. State relatable goal
  2. Present curated options
  3. Share expert knowledge
  4. Provide sensory proof

Narrative framework

The Expert Curation

Narrative framework logic

An expert guides the viewer through a curated selection of 3-4 items that solve a specific, relatable problem, using a repeating pattern of introduction, differentiation, and sensory demonstration.

Topics: Food, Local Business

Concepts: Ask an Expert, Product Showcase

Formats: Vlog

Elements: Text Overlay, First-Person POV

Account types: Local Business, Personal Brand

Transcript excerpt

Here we go. Tom Brebe from the French Basque. Sheep's milk by Papillon. Aged nine months. That's the one. Right there. This is Toma. This is made in California, actually. No? It's cow. Great melter. It's mild. Everybody's struggling right now. Every Okay. I have here a Good called Vilde Ved. It's grass fed, grass, like totally grass fed, unpasteurized Gouda from Holland. They they make this

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