Leader celebrates milestone with team from @kathrynlturner

The Director of Product Development for M&S Foods stands outside a store to thank her followers for reaching 100k on TikTok. She explains that two junior team members encouraged her to start, then introduces them on camera. After they introduce themselves and their roles, she takes a group selfie video with them, celebrating their success as a team.

Creator: @kathrynlturner on TikTok

Video format

Speaker address

Video outline

  1. State the origin story
  2. Celebrate a community milestone
  3. Introduce the 'secret' team
  4. Unify and name the team

Narrative framework

The 'Meet the Makers' Reveal

Narrative framework logic

A leader or central figure tells the origin story of a successful project, celebrating a milestone with the audience before revealing and crediting the behind-the-scenes team responsible for the success, thereby humanizing the brand and fostering community.

Topics: Brand Marketing, Workplace Culture, Food

Concepts: Milestone Celebration, Hype Handoff, Team Showcase

Formats: Speaker address

Elements: Jump Cut

Account types: Brand, Personal Brand

Transcript excerpt

Hi. I'm Catherine Turner, director of product development at M and S Foods. And eight weeks ago, I had two brilliant people in the product development team come and say to me, come on, Catherine. You need to judge your social media. I just wanna say a huge, huge thank you because we've hit a 100,000 followers on TikTok and 80,000 on Instagram. So I really want you to meet Brandon and Francesca who were the two people eight weeks ago who told me I needed to jazz it up. Come on, Brandon. You've gotta pass me the camera. Have you done your hair? Hi. I'm Francesca, and I work in the food trends team analyzing trends from all over the world. Hi. I'm Brandon, trainee product developer for the M and S Cafe, and I'm developing all of the drinks and some of the food inside the M and S Cafe. And then so how do I flip this? Okay. So there you have it. Brandon and Francesca, now known in the office as Bran and Fran. Dream tea, mate? Dream tea.

1,115,358 views