Consultant challenges founder's ad spend. from @hormozi

A business consultant (Alex Hormozi) questions a profitable but cautious business owner about why she caps her ad spend and cost per acquisition (CPA). After she admits to her conservative spending habits, he reveals he spent $500,000 a day on ads during his book launch, shocking the other people in the room and reframing the scale of aggressive marketing.

Creator: @hormozi on Instagram

Video format

Clip

Video outline

  1. Present shocking claim
  2. Identify common limiting belief
  3. Shatter scale with proof
  4. Validate with audience reaction

Narrative framework

The Scale-Shatter Loop

Narrative framework logic

To demonstrate the gap between average thinking and expert-level execution by contrasting a relatable, self-imposed limitation with a shockingly massive data point, then using an audience's reaction to validate the impact.

Topics: Business, Marketing, Advertising, Entrepreneurship

Concepts: Case Study Reminder, Opportunity Explainer, Ask an Expert

Formats: Clip

Elements: Jump Cut, Graphic Overlay

Account types: Personal Brand, Brand

Transcript excerpt

It's 500,000 a day? Yeah. No know more about stickers than I do. That's for sure. Well, not worse long. I thought you're very profitable. Yes. Mhmm. Why don't you spend up to a $100 CPA? See, this is part of the reason I'm here because I often finish a launch thinking I should've spent more. Why didn't I spend more? Yeah. And then I'll go into the next launch again with that same I'll cap my ad spend at a certain amount for no good reason. So what do you what do you cap your CPA at normally? I don't even well, I have capped the CPA, but tier the CPA has gone as high as maybe 50. Really? I'm not a cautious spender, but for some reason, that's why. You are tier. Yeah. Because I I best 500,000 a day at the end of my launch. He said 500,000 a day? Yeah. For ads? At the end of the launch. During the book launch. Dude, not right now. Holy shit. And so It's more than my yearly revenue. Well, I maybe made 101 or 6 during the 72. Yeah. It's insane.

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