Athlete taunts country for campaign from @doordash

The creator, celebrity footballer Zlatan Ibrahimović, stands in front of a French flag and delivers a short, direct-to-camera monologue. He taunts the country of France by stating that he used to love the country but that they "should have picked another country," implying they made a mistake in a competition. The entire video is a single, continuous shot focused on his provocative message as part of an advertising campaign.

Creator: @doordash on Instagram

Video format

Speaker address

Video outline

  1. State past affection
  2. Deliver dismissive reversal
  3. Imply target's error

Narrative framework

The Arrogant Dismissal

Narrative framework logic

A two-part statement where an initial, seemingly positive sentiment is used as a setup for a condescending and dismissive punchline, asserting the speaker's superiority.

Topics: Sports, Advertising, Celebrity, Sports Marketing

Concepts: Hot Take

Formats: Speaker address

Elements: Green Screen Composite, Mood Lighting

Account types: Brand, Personal Brand

Transcript excerpt

France, Zlatan loved that country years ago. You should have picked another country.

13,720,587 views