Celebrity leads retro corporate meeting from @kyliejenner

Kylie Jenner, styled with pink hair and a power suit, presents a new collection of pink drinks to a skeptical, 1980s-era corporate board. She dismisses their jargon-filled questions about margins and deliverables with simple, aesthetic-focused answers, ultimately revealing the product line's name and asserting its success, leaving the old-guard executives confused.

Creator: @kyliejenner on Instagram

Video format

Skit

Video outline

  1. Present disruptive concept
  2. Counter traditional criticism
  3. Assert new authority
  4. Reveal final product

Narrative framework

The Modern Authority

Narrative framework logic

A narrative structure where a modern protagonist with a new idea confronts and systematically dismantles the objections of an outdated, bureaucratic establishment using simple, intuitive logic, ultimately asserting their vision as the new standard.

Topics: Advertising, Beverages, Brand Marketing, Celebrity

Concepts: Skit, Satirical Product Pitch

Formats: Skit

Elements: Retro Aesthetic, Promotional End Card, Product Placement

Account types: Brand, Personal Brand

Transcript excerpt

So what do we think? I've crunched the numbers on this, and the margins are Pink. Candy pink. Type that up. Have you ever heard of candy pink? What are the benchmarks? Smooth, creamy, rich. Sounds like my ex husband. Do you have any core deliverables? Deliverables. Is that a deliverable? Can we do that? Pretty much. I hear you. Wouldn't you like some water? Not now, Carol. You got it. Are are there any synergies? Cold foam, strawberry. That's very interesting. Can you lay that? Yeah. It needs a good name. It has a name, Gerald. Oh. Well, it still has to go through market research. Just did. Everyone loves it. Yes. I'm positive. Who is everybody good? Everyone? Any other obviously obvious questions? Okay. No? Great. The King Kylie collection, only at Dunkin'.

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