Person enjoys product, wants more from @theestallion

The creator, a woman in a bikini, opens and drinks a can of poppi soda in a tropical setting. She then repeatedly says "Give me ten" and the video cuts to show her gesturing towards a large collection of various poppi cans.

Creator: @theestallion on Instagram

Video format

Speaker address

Video outline

  1. Demonstrate singular desire
  2. State a mysterious demand
  3. Reveal the fulfilled demand

Narrative framework

The Echo Demand

Narrative framework logic

Establish desire for a single item, create a narrative mystery with a repeated quantitative demand, and then resolve it with a visual reveal of abundance that reframes the demand as a statement of satisfaction.

Topics: Beverages, Brand Marketing, Media Promotion, Lifestyle

Concepts: Brand Showcase, Product Promo, Lifestyle Showcase

Formats: Speaker address

Elements: Product Placement, Text Overlay

Account types: Brand, Personal Brand

Transcript excerpt

Give me 10. Give me 10. Give me 10. Alright. Give me 10.

6,371,139 views