Day in the life product test from @monetmcmichael

The creator conducts a wear test of the Estée Lauder Double Wear foundation. She begins by applying the makeup, explaining its features, and then documents her active day in Texas, which includes working, playing with her dogs, exercising in her home gym, and tending to her farm animals. The video concludes with a late-night check-in where she shows the foundation's impressive longevity after a full day without touch-ups.

Creator: @monetmcmichael on TikTok

Video format

Vlog

Video outline

  1. State ambitious claim
  2. Show initial application
  3. Endure real-world test
  4. Deliver final verdict

Narrative framework

The Gauntlet Test

Narrative framework logic

To validate a product's ambitious claim by subjecting it to a series of difficult, real-world challenges within a 'day in the life' format, culminating in a definitive final verdict.

Topics: Makeup, Cosmetics / Skincare, Lifestyle, Pets & Animals

Concepts: Day In The Life, Value Vlog, Review

Formats: Vlog

Elements: Montage Editing, Text Overlay, Voiceover, B-Roll Cutaway

Account types: Personal Brand, Brand

Transcript excerpt

Hi. We're doing a wear test for this Estee Lauder. This is their new double wear foundation. Classic. You already know I'm obsessed. So this one claims to have thirty six hour wear. Girl. It also evens your skin tone in darkness in eight weeks or in the future. Like these foundations don't apply. Like if it doesn't have solid skincare in it and take care of your skin as you're wearing it, like what are you doing? So first of all, that shade match? Girl. This is sheet five no two. It's also a lightweight dimensional foundation no it feels like nothing but covers everything. So let's just finish up this glam really quick. I mean the skin looks incredible. So here's the beginning of the day. We're gonna put her to the test today and see if she's weatherproof, sweat proof. I have things to do outside. Hit the gym, take care of the animals. About 80 degrees today. And I think lately my makeup has been giving like very dewy. And when it comes to the summertime, I'm so quick to not wanna wear makeup at all. So genuinely doing this wear test made me have so much more confidence in just wearing makeup in the summer. This Estee Lauder foundation is so beautiful. It's like a soft matte finish

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