Woman in fitness meme photo from @woodysnacks

This is a promotional photo for a Tonal fitness program, structured as a popular meme. It features a woman in workout attire in a punching pose, with text overlays that humorously personify her old and new workout programs to create a relatable scenario about commitment.

Creator: @woodysnacks on Instagram

Video format

Carousel

Video outline

  1. Establish protagonist's new commitment.
  2. Personify the abandoned alternative.
  3. Juxtapose action and reaction.

Narrative framework

The Jilted Object Framework

Narrative framework logic

Creates a relatable narrative by personifying an old and new choice as a 'breakup.' The user is the protagonist moving on, while the old choice is the 'jilted ex' watching from the sidelines, all within a single, dynamic image.

Topics: Fitness, Brand Marketing, Memes

Concepts: Product Promo, Relatable One Shot

Formats: Carousel

Elements: Text Overlay, Thematic Staging

Account types: Brand, Personal Brand