Woman eating sandwich meme announcement from @woodysnacks
This is a single-image meme used for promotion. A woman, labeled 'me', is shown eating a large sandwich, which is labeled 'my power program dropping on Tonal July 3', creating a humorous and relatable announcement for her new fitness program.
Creator: @woodysnacks on Instagram
Video format
Carousel
Video outline
- Establish the protagonist.
- Identify an object of action.
- Assign metaphorical meaning to object.
Narrative framework
The Metaphorical Consumption Meme
Narrative framework logic
This framework uses a single, dynamic image to create a relatable metaphor. It labels a protagonist (often 'me') and an object they are interacting with (e.g., eating). The humor and message are derived from the juxtaposition between the literal, often indulgent, action and the abstract concept, event, or product assigned to the object.
Concepts: Relatable One Shot
Formats: Carousel
Elements: Text Overlay, Meme Integration
Account types: Personal Brand, Brand