Starstruck employee meets celebrity customer from @jimmyjohns

Rapper Fetty Wap enters a Jimmy John's and orders a meal from a starstruck employee who repeatedly makes puns and references to his song lyrics. After the humorous interaction, he leaves with his food, and the video concludes with a promotional graphic for his signature 'Fetty W(r)ap Meal'.

Creator: @jimmyjohns on Instagram

Video format

Skit

Video outline

  1. Icon enters mundane setting
  2. Fan interaction creates humor
  3. Puns connect icon to product
  4. Icon embraces the joke

Narrative framework

The Iconic Encounter

Narrative framework logic

A well-known figure (an 'icon') is placed in a mundane setting where an ordinary person's star-struck, pun-filled reaction creates a humorous bridge between the icon's persona and the product being sold.

Topics: Restaurant, Advertising, Celebrity, Food

Concepts: Skit, Product Promo

Formats: Skit

Elements: Promotional End Card

Account types: Brand, Personal Brand

Transcript excerpt

Yeah. Well, I'll see you at the studio later, man. I'm about to grab some food, man. Hey. What up? I'm like, hey. What's up? Hello? Welcome to Jimmy John's. What can I get for you? I'll do the $17.38 mail. Duh. One buffalo ranch chicken wrap, buffalo Jimmy chips, and a drink. Wait. Does this make me your rap queen? Okay. Yeah, baby. Woah. Here's your better wrap meal. Fetty worst? Right. It's just that's a rank. Yeah. And he got that soda. Not the lyrics, but I appreciate it though. Like, good, I see what you're doing tier. Anytime, mister Wap. Xavier is fine. Okay. That's cool. Yeah. Thank you. Gonna take this rank to my rar. Hey. Two icons, one rank. The 1738 Better Rank Mail, available now at Jimmy John's.

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