Behind the scenes design moodboard from @merit

This is a two-image carousel post that provides a behind-the-scenes look at the creative process for a product, likely jewelry. The first image shows a close-up of a manila folder labeled 'MERIT x CW', creating intrigue. The second image reveals the contents: a mood board with inspirational photos, fabric swatches, and polished metal components, showcasing the aesthetic direction and materials.

Creator: @merit on Instagram

Video format

Carousel

Video outline

  1. Announce the collaboration
  2. Reveal technical specs
  3. Reinforce brand identity
  4. Deliver visual payoff

Narrative framework

The BTS Blueprint Teaser

Narrative framework logic

Leverage raw, technical 'insider' details to announce a project, then transition into a text-free visual showcase to build aesthetic hype.

Topics: Jewelry, Product Design, Branding, Fashion

Concepts: Behind The Scenes, Statement Carousel

Formats: Carousel

Elements: Overhead Shot

Account types: Brand, Personal Brand

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