Creator shows two affordable outfits. from @jennalitner

The creator begins with a misdirection, claiming her favorite sport is finding a deal. She then showcases two different summer outfits—one casual with a pop of color and another more romantic—describing the style of each, before revealing that both affordable looks are from Nordstrom Rack, and concludes by encouraging viewers to have fun with their style.

Creator: @jennalitner on Instagram

Video format

Speaker address

Video outline

  1. State relatable passion
  2. Showcase contrasting examples
  3. Reveal accessible solution
  4. Issue empowering call-to-action

Narrative framework

The Relatable Passion Play

Narrative framework logic

Frame a common activity (like shopping, cooking, or organizing) as a personal passion or 'sport.' Use this frame to introduce a desire, showcase contrasting examples of achieving it, and then reveal an accessible product or service as the secret to success.

Topics: Fashion, Retail, Lifestyle

Concepts: Product Showcase, Lifestyle Showcase, Product Promo

Formats: Speaker address

Elements: Text Overlay, Jump Cut, Title Text Hook

Account types: Personal Brand, Brand

Transcript excerpt

Love sports. I do. But my favorite sport in the entire world is finding an insane deal. I don't know what that says about me, but it scratches an itch. To me, summertime is all about having fun. Love trying out different pieces and styling different things. This is very much an outfit I would typically wear, and then the pop of color kind of gives it something new. I think this outfit is probably a little bit unexpected. Definitely tier, a little bit romantic. Probably thinking how am I supposed to keep up with this. Both of these outfits are from Roadster Rank. Insane deals. The best prices. So have a little more fun this summer. Try something different.

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